Danske Bank
This proposal was made in cooperation with Danske Bank at KEA – Multimedia design. The product is a campaign, that is made to inform customers about Danske Bank ´s cooperative housing loans programs for young people in Denmark. The campaign is built on a concept around sparking customers’ excitement about the possibility of getting a loan for their dream apartment. The campaign included outdoor and a online advertisement. The concept has added some new features to Danish banks current website, where a customer can easily uncover how big a loan he or she can get and what it will cost.
This project won an award for best proposal among 150 students at KEA – MMD 2014.
The jury consisted of Branch Directors, Marketing managers and others in the Payment Solutions in Danske Bank.
The jury noted that this campaign has a particularly innovative approach.
Date
February 22, 2016
