Lakrids by Johan Bülow
This proposal was made in cooperation with Lakrids by Johan Bülow at KEA – Multimedia design 2013. The assignment was to create a link between the company’s physical product and the digital marketing platform.
We proposed a campaign that leveraged instagram and the new website we made as the online brand platform. The communication strategy in this project is based on a MSP model that adapts to changes in the market, with a viral marketing strategy
based on instagram and facebook.The website platform is built in (RWD) so it´s easy to read and navigate in with a minimum of resizing, panning, and scrolling across a wide range of devices from mobile phones to desktop computers.
The campaign and website that we made for Lakrids by Johan Bülow won an award for one of 4 best solutions among 26 groups out of 150 students at KEA – MMD 2013.
Date
February 22, 2016
