IKEA

IKEA

This proposal was made in cooperation with IKEA at KEA – Brand design. The product is a brand strategy, that is made to inform customers about IKEA´s CSR and environmental profile. By nudging IKEA’s customers to get children and adults to change waste disposal routines, IKEA would reduce the amount of waste created from their products.

The concept that we made for IKEA won an award for being one of the best solutions among 8 teams at KEA 2015.

Date

February 22, 2016

Category
Concept development, Strategy